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Why Are You Always Sold Out of Tangiers?!

Why Are You Always Sold Out of Tangiers?!

By Katie / November 19, 2012
Almost every day we receive emails, chats, phone calls, and Facebook messages asking: "WHERE'S THE TANGIERS?!" And every day we tell our fellow hookah lovers that we are trying our hardest to keep it in stock, but it is literally impossible. Don't believe us? Eric, the creator and producer of Tangiers, just released this statement explaining why the demand for Tangiers continues to outweigh supply:

"I have heard you guys are upset because there isn't enough Tangiers. As upset as you are, I'm twice as upset. I'd like to be selling three times as much.

Here is what's going on that is causing the problems.

1. We aren't producing enough tobacco. Plain and simple. We are working on increasing production. You improve one area and find out how bad another area is doing. Then we have to fix that. Right now, its packaging slowing us down. A sudden doubling of orders in March and April, coupled with the release of the second Birquq set put us way behind.

2. Tangiers is a limited edition production company. We always have been. We produce flavors sporadically. Every couple of weeks at most. For awhile we were making cane mint weekly to try and keep up, but for the most part. Each flavor is really not available all the time. We don't have a "warehouse" of tobacco to sell by any means. Each order is made as ordered. We couldn't make tobacco and sell it as cheaply as we do unless we made tobacco this way. Bloated inventories mean higher rent. Higher rent means more overhead, More overhead means higher prices. We shift the responsibility of maintaining inventory levels to retailers.

3. "Predatory purchasers"; I'm glad people like Tangiers. Some people have decided to use Tangiers' popularity and try and make money off of it. I do not support this practice. We sell Tangiers the way we do to try and minimize middlemen markups and keep prices low. Some people see this and try to buy it all up and then resell it at a profit. Personally, I think this sucks. Large amounts of Tangiers were being purchased in Brazil, for instance.

4. Retailers were slow to understand the popularity increase until our lead times had risen too quickly to stave off shortages. They are ordering more now, more frequently, and attempting to recover stocks. Our sales model has the retailers holding the stocks for Tangiers, maintaining supplies to keep their inventories healthy. The sudden increase in sales coupled with increased lead times and a natural "lag" to see a sharp, short-term trend (quite understandable, really). They are on the ball and working to get inventory levels back and we are helping them as much as we can.

I have worked with and counselled retailers to limit the sinks in their inventories including predatory purchasing and the lag between the increased demand and the increases in our lead times. I hope you will understand and continue to support Tangiers. I am still working 15 hours a day, 7 days a week to try and get you exactly what you want with the quality you deserve. I am not worthy of your praise due to our recent failings, but I would respectfully request your patience and understanding. We never take vacations and we work all holidays because we love what we do and we work for the loyal fans. Good quality, fair price. When people get in the way of that, we take steps to try and correct it. That is what we are doing. We will keep a commitment to you as long as you keep loving the Tangiers.

I also have to get out samples for the third set of Birquq flavors and the hoses. Haven't forgotten about you. We ran low of head/stem pieces on the hoses, but we have a new, larger order in for those. Should be done next week.

Thanks much, Eric"

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