Staying Cool is the Key to Keeping Shisha Tobacco Fresh
As I am sure many of you already know, we are located in beautiful Austin Texas, and Texas in the summer is hotter than the surface of the sun. I like to ride my bike to work, it helps the environment (the toxins released from my body are nothing compared even to a hybrid), it gets me energized, and it’s free. I came to work the other day, drenched in sweat, and had to run into our tobacco room to pick out some shisha for a morning meeting. I opened the door of the tobacco room and was knocked back by a blast of 74 degree Fahrenheit refreshment. Even though the sidewalks outside were melting, our tobacco was cool as the other side of the pillow.
Temperature is very important when it comes to keeping your shisha fresh. 74 degrees Fahrenheit, standard room temperature, is ideal, and is what all our shisha is stored at. Storing your shisha at room temperature will keep it fresh for at least two years, if not much more, from the production date. Contrary to popular belief, storing shisha in the refrigerator or freezer probably won’t extend its life, although it may do wonders for masking odors from good meats gone bad. So the next time you practice Bikram Yoga in your living room, make sure that your shisha is safely stored at your neighbor's!